Normally, if steak houses want to promote their steak, they will use photo of their tasty grilled steak, but the creative guys at Victoria Station made a good point by showing a celebrity breed bull. Not their grilled tasty steak.
The copy-writing job is very persuasive and creative.
It tells how Victoria Station choose their best beef from reputable farms around the globe, how they're concern about the quality of the beef and Victoria Station's secret recipe that make their steak extraordinary.