Article Title Questions

Here is the next edition of the EzineArticles.com Article Writing and Marketing: Article Title Training Series.

Ask yourself: “Does my article title entice the reader to ask a question?”

E.g. “Why?,” “How?,” “Who?,” “Where?,” “When?,” etc.

1. After reading your article title, a question should appear in the reader’s mind.  Your article body is where you deliver the answer to that question.

2. This is a powerful concept because you have just engaged the mind of your reader, moving them from a  passive to an active state. In the active state, your reader is more likely to find value in your content and thus visit your website.

3. Never underestimate the power of “How To” article titles. There is clearly a huge demand for articles that
  answer common problems in an easy-to-read “How To” format.

4. Don’t be afraid to offer your readers more questions they should ask themselves when evaluating the topic
  of your article. Questions become highly relevant answers to your readers because your questions act like a personal coaching session.

5. Avoid the shocking question that forces you to stretch the truth to answer the question in your article body.  Instead, be creative and interesting with your article title question.

What does my article title promise to give to my reader?

Your article title is more than just an accurate description about what the reader will find in your article body; it’s a promise you make to build a trust relationship with your readership.

Ask yourself: “What does my article title promise to give to my reader?”

1. Your article title should promise to deliver your expert information on a specific topic. It should build interest
  or motivation.

2. Within 2-5 seconds of anyone reading your article, they should be able to clearly see the answer to the
  promise you made in your article title.

3. Do not bait or trick your reader into being forced to visit your website to see the answer to the promise
  you made in your article title. This is a credibility and trust violation.

4. If you have a very short article title, be certain that your article body includes the most socially acceptable
  or expected solution or information that any reasonable person would expect from a short title.
  Better yet, don’t use very short article titles. Instead, make them longer and more descriptive.

Ask yourself: “Does my article body deliver on the promise made in my article title?”




Source : EzineArticles.com

9 Qualities or Features of a Great Article Writing and Marketing System

How to be sure the site you submit your articles to is worth your time, effort and content.


At EzineArticles, we're not afraid of a little competition. As a matter of fact, we encourage it! We know the only way for you, and all of our members, to truly excel at article writing and marketing is for each of you to consider the competition carefully and use their services when it's appropriate and beneficial for you.


Unfortunately, in the realm of article marketing services, there is a lot of ... um, crap out there. Since it's in our mutual best interest for you to be successful in your marketing efforts, we wanted to give you the knowledge you'll need to separate the great online article services from the aforementioned crap.


9 Qualities/Features of a Great Article Writing and Marketing System:


How long have they been in business? - Have they been in business for more than a year? Bonus points for those that have been driving traffic for 5 or more years. Systems that are less than 6 months old are too new and unable to get you traffic.

Who's actually running or moderating the site? - Can you figure out within 10 seconds of surfing the site who actually owns or is in charge of it? Article marketing system owners that hide themselves from the public probably don't want to be found. And most likely they won't worry about traffic finding you either.

Is the article marketing service human powered or fully automated? - A fully automated system is usually a sign that the owner doesn't intend to police the quality of the content. There's no pride in having your articles in a system that doesn't care about quality.

What's their response time? - If you email them, do they respond within 24-48 hours? Did your email to them bounce back as undeliverable? If you can't contact them, that might be a sign that they're not in the game to help you.

How many authors are listed? - The more authors they have the better. Article directories with less than 1,000 authors are still trying to get their foot in the door and probably can't give you much traffic.

Do they provide RSS feeds, email alerts, forward to a friend functions, social media integration and other strategies to increase the distribution of your articles? - Do they have thousands of members of their own double opt-in mailing lists to promote your articles? If they do, that's great. That just means that they are trying to help you get more exposure.

Are they responsible with the advertising on their site? - For example, do they have pop-ups, or exit pops? Are they shamelessly promoting random products or have the 'punch the monkey' ads? If they do, be careful. You want an article marketing service where your success is priority #1; not the advertisers.

Do they provide article reports to help you see which articles are getting traction? - If your success is important to them, then they'll give you tools so you can grow your skills and improve your success.

Does it generate traffic back to your site or not? - The whole reason you're writing and submitting articles in the first place is to get traffic back to your site. If you don't get traffic from them, you're wasting your efforts.


You make your articles available for syndication because you want to ...

• Improve your targeted web traffic ...
• Enhance your credibility ...
• Drive leads to your products ...
• Grow your email list ...
• And more!

Unfortunately, you don't have unlimited time in your day to submit your articles to every newbie article marketing system that begs for your attention. 


Prioritize the best article sites that meet or exceed the above 9 criteria to help determine which ones should get your valuable attention.




EzineArticles Newsletter series ......

Top 5 factors ezine publishers look for when deciding which articles to publish

Interesting newsletter from EzineArticle for your reading.


Here are the top 5 factors ezine publishers look for when deciding which articles to publish:


1. Does the article have zero self-serving links in the article body?


Loading up the body of your article with affiliate links or other obvious self-serving links is a liability and will keep your article from ever seeing top results.


2. Does the article have no more than 2 self-serving links in the resource box?


Your resource box at the bottom of your article should be short and to the point. It should also be less than 10% of the total word count of your article. Ezine publishers don't mind giving you name credit and a link for sharing your article with them, but they don't want to look like a fool by being required to reprint a short novel about all of your websites and accomplishments.


3. Is the article within 250-700 words?


Readers want instant gratification from your quality, original content. No one has the time to really go deep when it comes to reading email newsletters. It's proven that shorter articles achieve a much higher distribution rate than longer ones.


4. Does the article deliver quality, original content with numbered lists, bullet points or easy to glean information their audience would deem valuable?


Key Point: Make sure your articles are 100% original content. Anything less is considered an insult.


5. Is the article's author well recognized or respected within their market niche?


Ezine publishers have an ego just like you. They want to use articles in their email newsletters that make them look good. The more you use your articles to help yourself gain credibility for your unique expertise within your niche, the greater the chances you'll find your articles getting picked up by your ezine publishing peers.