How to add email subscription form in your blog

Tutorial  to add feed burner email subscription form in your blog.  This helps you to increase your traffic and will give your fans a chance to keep up with your latest post.


Free service from Feed Burner.  Just sign up an account with Feed Burner.

Email Marketing Software, Creating Email Campaigns Using Mail Chimp Email Marketing Software

So, the final part of email marketing tutorial is how to send your emails to your newsletter subscribers using Mail Chimp.

I hope you have already read the first tutorial how to add newsletter subscription form in your blog. You need to have the form, to build your mailing list.

Plus, you have add in the evil pop up newsletter subscription form as well in your blog to increase the number of subscription.

To create your email campaign, is very easy. The briefs steps are as follows.

1. Access Mail Chimp
2. Click Campaign
3. Create Campaign
4. At Campaign Builder , choose regular ol champaign
5. Choose the list your want to send emails, you could send to segment of your list or entire list.
6. Add Campaign Info
7. Select the template for the email.
8. Edit the html email message as you want.
9. Send a test email to your own email, check it is ok.
10. Next, you need to check you plain text message, please note you don't need to edit, Mail chimp will follow the content of your html message. Just edit if necessary.
11. Send a test plain text email message, if you to check.
12. Just click Send Now to send the emails to your subscribers.

That's all to send your email.

If you like this tutorial, please digg it for me. Thank you.

Video tutorial below for the details.

Email Marketing Software, Adding Pop Up Newsletter Subscription Form in Blogger / Website

Hi, you want to see my evil pop up subscription form in action, visit my blog athttp://sciencenewsalert.blogspot.com. 

After 15 seconds, you will see my evil pop-up. Hope you sign up to my newsletter.

By using evil pop up, you could add in more subscribers to your newsletter, and more $$$.

To add the form, the steps are almost similar with the previous tutorial, except that you need to enable the evil pop up mode when you design the form. Image below.

Plus, when you add in the code in blogger please remember to add the gadget below the post.

You could refer to video below how to get it done.

After this I will show you how to run your first email marketing campaign.

Email Marketing Software, How To Add Newsletter Subscription Form In Your Blog / Website

Creating your own newsletter subscription form for your blog is a key step in having a successful blogger career. Remember even spammers know the important of having mailing list.

The more number of regular visitors to your website or blog, means more revenue for you. So, for this tutorial I will teach you how to add a newsletter subscription form in your blog.

You could see my form in action at http://sciencenewsalert.blogspot.com. If you want to subscribe, just add in your details in form to subscribe to my newsletter.

I am using Mail Chimp service for this tutorial and you could use them also. They got free starter package for email marketing and list management service.

Once you have create an account with Mail Chimp, you need to create your list first.

Then setup the list. Once you have setup your list, you have create the form for your newsletter subscription.

To create the form,

• Click Design Sign Up Form
• Click Embed Source Code For Small Form
• Define your Form Structure and you could preview the form at your left hand side. Just don't tick enable evil pop up mode.
• Once satisfied, copy the code and paste the code in your blogger or website.

To add in the code in Blogger, the steps are as follows:

• Login To Your Blog
• Click Layout
• Add Gadget, Click HTML/Javascript.
• Add the code and position the gadget in your blog.
• Save.

With that you could have people signing up to your blog. After this I will show how to add evil popup in your blog.

Video tutorial below, so that you won't get lost.

4 Things an Ethical Internet Marketer Can Learn from Spammers

First things first: We hate spam. And we hate spammers. Maybe even more than you do.


So this article isn’t about endorsing spam in any way, or suggesting that you do anything unethical.


But as much as we hate spam and wish it didn’t exist, we can’t deny one fact.


Spammers make a killing online.




Just to give you an idea, last year a Russian investigation found a network of spammers selling fake goods and fake pills online. Each spammer was making, on average, $4,600 per day.


Sure, the spammers use the “law of large numbers” to achieve these results. But you also need marketing savvy to make more than $1.5 million a year selling fake stuff to people who would rather shoot themselves in the left foot than listen to you.


When I started looking more closely at their tactics, I found some valuable lessons any marketer should know.


1. Go where the fish are


What is the most important factor you need to have if you want to go fishing?


Most people will say the fishing rod. Others will say the bait, or a boat. Interestingly enough, they are all wrong.


The most important element of the equation is the presence of lots of fish.


If you have a lake full of fish but don’t have a fishing rod or bait, you can probably still improvise something that would let you enjoy a fish dinner tonight.


But no matter how great your bait or how cutting-edge your equipment, if there aren’t any fish, there’s no fish dinner.


Spammers know this, and they always focus their efforts on the niches with the largest number of fish. That means they always target known customers willing to spend money. Examples include health-related niches, luxury goods, anti-virus software, and, of course, men who want access to certain prescription medicines without getting into embarrassing conversations with their doctors.


Lesson learned: If you target a niche that’s too obscure, you’ll have a hard time making money even if your product and marketing are outstanding. If you target a large and profitable market, of course you’ll face more competition. But it’s a lot easier to improve your product and marketing than it is to manufacture buying customers out of thin air.


2. The money is in the list


Email is the most direct type of communication we have. That’s why spammers love it so much. It allows them to display their messages right in the face of their victims.


Now, if creepy, bottom-dwelling spammers get a conversion rate high enough to keep them in business, imagine what kind of results you can get with:


A legitimate, permission-based list of people who want to hear from you,
Terrific content that benefits the reader, and
Smart, respectful promotion of excellent products and services?
Lesson learned: If you are not building your email list, you are almost certainly leaving a lot of money on the table. Blogs, social networking, and various kinds of advertising are all useful tools. But email is still the “killer app” for building relationships with your prospects and clients.


3. Copywriting, copywriting, copywriting


Ever wondered how scammers manage to convince people to buy fake products?


It comes down to one word: copywriting.


Spammers may not always write the most poetic English. But they do use solid, time-tested copywriting techniques. If you master the essentials of copywriting yourself, you’d be able to sell crappy products to a fair number of people. (Not that we recommend that.)


But because you have a quality product or service and a great reputation, you’ll be able to sell it to lots and lots of people. Who will, in turn, tell their friends about how terrific you are.


There are lots of places you can get solid copywriting advice, including:


The Copywriting 101 series on Copyblogger (free)
Copyblogger’s Internet Marketing for Smart People newsletter (free)
Read classic books on copywriting (inexpensive)
Take a paid copywriting course — one that focuses on persuasive writing that sells rather than beautiful or “creative” writing (can be expensive, but if you’re a serious marketer, it’s worth it)
Lesson learned: Copywriting matters just as much as having a quality product or service. In some situations it matters even more. Never shortchange the attention and care you give to your copywriting.


4. Scale matters


Do you know how many emails a spammer needs to send out to get one sale? More than a million.


That’s right, their conversion rates are usually lower than 0.0001%.


So how can they make those thousands of dollars per day in profits? By sending out millions and millions of messages.


Obviously we are not saying you should start spamming people like there is no tomorrow. What you need to keep in mind, however, is that even great conversion rates are still pretty low in the scheme of things.


If you were able to convert 5 or 6% of your list to becoming paying customers, you’d be doing a fantastic job. Which means 95% of your list won’t ever spend a dime with you.


In fact, for many marketers, a conversion rate of 1% is doing quite well. That means if you have 1,000 subscribers on your email list and you send them an email talking about your latest product, you’re doing well if 10 people buy it.


Lesson learned: Numbers aren’t the only thing, but they do matter. If your main income source is your website, learn how to get as much traffic as possible. If your main income source is your email list, learn how to get as many subscribers as possible.


How to do that? Keep following blogs like this one and putting their advice into action.


About the Author: Daniel Scocco is the owner of Daily Blog Tips. He is also the author of the “Make Money Blogging” ebook, which you can download for free by signing up for his newsletter here.


Source : http://www.copyblogger.com/spam-marketing-lessons/

Do Your Potential Customers Forget About You?

Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can.

You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp!

This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.

Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.

Are you losing profits due to inconsistent and ineffective follow up?

Following up with leads is more than just a process – it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.

Consistent follow up gets results!

When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece.

I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?

1. The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.
2. List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?
3. List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.

What follow up method really works?

Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up – don’t you want to be one of the few to get it right?

Email Deliverability Tips

Source (AWeber)



Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.


Permission

Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.


Subscriber Addresses

When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.


List Maintenance

Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.


Message Format

Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.


Content

Many ISP’s filter based on the content that appears within the message text.

Website URL: Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.

Words/phrases: Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.

Images: Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.

Attachments: With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.



CAN-SPAM Compliance

The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.


Reputation

Reputation services are often used by large ISP’s as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:

http://www.isipp.com/iadb.php
http://www.bondedsender.com
http://www.habeas.com


Relationships & Whitelisting

Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.

Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.